Chum Churum Saero Soju

Chum Churum Saero Soju: A Smooth and Refreshing Korean Zero-Sugar Soju

Chum Churum Saero Soju is a modern Korean soju from Lotte Chilsung Beverage, created as a fresh interpretation of the classic Chum Churum style. Launched in 2022, Saero is made without sugar or fructose and is designed to deliver a clean, smooth and refreshing drinking experience. Its distinctive clear bottle takes inspiration from the graceful curves of traditional Korean porcelain, giving the spirit a contemporary presentation that stands apart from the traditional green soju bottle. The current expression is bottled at 16% ABV.

On the nose and palate, Saero offers a clean and crisp profile with a gentle, smooth character. The absence of added sugar and fructose allows its lighter spirit character to remain prominent, while the use of distilled concentrated soju adds additional depth and body. The finish is refreshing and clean, making it particularly suited to chilled sipping and relaxed social occasions.

Saero represents a different approach to the traditional Chum Churum style. Rather than relying on sugar or fructose for sweetness, it combines diluted soju with distilled concentrated soju to create greater depth while maintaining a smooth and approachable character. Lotte describes Saero as a zero-sugar soju with a fresh and smooth taste, while the transparent bottle design reinforces its clean, modern identity.

At 16% ABV, Chum Churum Saero is lighter in alcohol than many traditional spirits while retaining enough character for enjoyable sipping. Its crisp profile also makes it versatile as a base for simple mixed drinks and contemporary soju cocktails. The clean character allows it to work particularly well with fresh ingredients, citrus and sparkling mixers.

For the best experience, serve Saero well chilled. In Korea, soju is commonly enjoyed socially in small glasses, making it an excellent choice for sharing around the table. It can also be served over ice or incorporated into refreshing cocktails and soju-based mixed drinks. Its smooth, clean character makes it easy to enjoy alongside food without overwhelming delicate flavours.

Chum Churum Saero pairs naturally with Korean favourites such as Korean barbecue, grilled pork, fried chicken, spicy noodles and seafood. Its crisp character also complements sushi, sashimi, dumplings, spicy Asian dishes and savoury appetisers, helping refresh the palate between bites.

Chum Churum Saero Soju brings a contemporary Korean touch to casual entertaining, dinner gatherings and Asian-inspired occasions. Serve it chilled with friends in Downtown Dubai, Dubai Marina or Jumeirah, or enjoy it alongside Korean and Asian cuisine in Yas Island, Al Reem Island and Saadiyat Island in Abu Dhabi. With its smooth profile, distinctive bottle and zero-sugar formulation, Saero offers a refreshing way to experience one of Korea’s most popular traditional spirits in a modern style.